Ginny has developed and written creative marketing and communications campaigns for 20 years, having completed countless projects for clients across a wide range of industries—from financial services and higher education to retail and healthcare. She has led large-scale rebranding efforts, developed off-the-shelf campaigns, written oodles of custom materials, and mastered the art of storytelling through words. Her client list is extensive—including Harvard Law School, Merrimack College, Lincoln Financial Group, Harvard Business School, Northeastern University, Dana-Farber, and Babson College, to name a few.
She is adept at taking complex information and distilling it into succinct and persuasive messages that resonate with the target audiences. To that end, her projects have been awarded dozens of PSCA, Business Marketing Association, Eddy, and Bell Ringer awards.
Before founding Crackerjack, Ginny served as Director of Marketing for Integral, Inc. (now Analysis Group), a management consulting firm founded by the former Dean of Harvard Business School, and as Vice President of Marketing for an investment bank. A self-proclaimed spelling ninja, Ginny is obsessed with taglines and word games. She also has a well-documented addiction to candy, handbags, and reality-show singing competitions. She holds a degree in Marketing and Communications from Babson College.