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When Merrimack College wanted help creating a resonant video for their new capital campaign, Together for Good, they turned to Crackerjack. Designed to educate viewers about the various campaign initiatives—from athletics to academics to service learning to programming—and ways to get involved, the video was shown at the campaign kick-off event. Working with PBD Boston as a design partner, Crackerjack also developed the campaign messaging, wrote the case statement brochure, online newsletter, and more…